디지털 멀티미디어 기기 제조사이자 세계 3대 PC 메이커인 휴렛팩커드(HP)가 아시아태평양 지역 디지털카메라 시장의 '높은 벽'을 넘지 못하고 결국 포기하고 말았다. 초대형 자본을 앞세운 HP가 아시아 디카 시장에서 철수함에 따라 디지털 카메라 전쟁은 새 국면으로 치닫게 됐다. - 2005년 8월 단독보도 기사 중 일부
(http://itviewpoint.com/tt/index.php?pl=618)

[영문 보도자료] HP to Seek New Business Model for HP-branded Cameras

PALO ALTO, Calif., Nov. 7, 2007

HP today announced that it will seek an alternative business model for its HP-branded cameras and shift resources toward its Print 2.0 growth initiatives.

HP is currently working to identify an original equipment manufacturer (OEM) partner that would be licensed to design, source and distribute digital cameras under the HP brand. HP will continue selling its own cameras through the holiday season and intends to have the partnership arrangement in place in the first half of 2008.

This shift in strategy is intended to enable HP to accelerate its investment in Print 2.0 initiatives. These include furthering HP's leadership position in home photo printing and online photo services, while accelerating the company's retail photo-finishing business.

Announced in May 2007, the company's Print 2.0 strategy focuses on three areas: delivering a next-generation digital printing platform that increases print speeds and lowers the cost of printing for high-volume commercial markets; making it easier to print from the web; and, extending HP's digital content creation and publishing platforms across all customer segments.

As a result of its new camera business strategy, HP will take a pre-tax charge of approximately $30 million in the fourth fiscal quarter ending Oct. 31, 2007.